Home » Global [With Access Code] by Mike W. Peng
Global [With Access Code] Mike W. Peng

Global [With Access Code]

Mike W. Peng

Published October 1st 2009
ISBN : 9780324560701
Paperback
234 pages
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 About the Book 

Created through a student-tested, faculty-approved review process with feedback from both students and faculty, GLOBAL is an engaging and accessible solution designed to accommodate the diverse lifestyles of todays learners. GLOBAL takes aMoreCreated through a student-tested, faculty-approved review process with feedback from both students and faculty, GLOBAL is an engaging and accessible solution designed to accommodate the diverse lifestyles of todays learners. GLOBAL takes a strategic and truly global approach as it answers the pressing question, What determines the success and failure of firms around the globe? This up-to-date presentation from renowned international instructor, researcher, and consultant Dr. Peng uses an inviting, conversational style to introduce the reader to the inner workings of actual global companies throughout the world. Engaging examples, interactive applications, and brief cases prompt the reader to think independently, master their critical-thinking skills, and view todays business challenges from a global perspective. Comprehensive teaching and learning support encourages students to view business today through the eyes of a true world citizen.