Home » 101 Tips for More Profitable Catalogs by Maxwell Sroge
101 Tips for More Profitable Catalogs Maxwell Sroge

101 Tips for More Profitable Catalogs

Maxwell Sroge

Published January 28th 1990
ISBN : 9780844236605
Paperback
122 pages
Enter the sum

 About the Book 

In the high stakes catalog game, profits can soar to breathtaking heights -- but small mistakes in strategy can make them plummet. Direct marketing legend Maxwell Sroge has spent years helping clients make their catalogs more profitable. The adviceMoreIn the high stakes catalog game, profits can soar to breathtaking heights -- but small mistakes in strategy can make them plummet. Direct marketing legend Maxwell Sroge has spent years helping clients make their catalogs more profitable. The advice packed into 101 Tips for More Profitable Catalogs starts to pay off on page one. Experienced and novice catalogers alike will benefit from Sroges cogent, on-the-money recommendations on creative, mailing lists, merchandising, production, advertising, telemarketing, and fulfillment.