|About the Book|
How to tap the real source of entrepreneurial power in you and in your organizationThe UnStoppablesis based on foreword author Graham Westons experience growing Rackspace, as well as fascinating case studies from such organizations as the Navy SEALs and Israeli Special Forces. InThe UnStoppablesBill Schley, co-founder of the branding firm Brand Team Six shows how the best practitioners think continuously about two things: The Big Picture and the Little Picture--essence and essentials. The essentials are the business and financial mechanics required of any working enterprise. But the essence is theemotional mechanicsto deal with obstacles, risk, fear and failure. Mastering the emotional mechanics is how entrepreneurs succeed and winners win. This is how you capture the unlimited power of entrepreneurship to spark a successful start-up or revitalize a mature organization.Explains why whats stopping you is more important than whats starting you, how to tap the essence of entrepreneurial power in you and in your organization, and how motion generates visionBill Schley is an award winning author and established expert on branding and marketing communications, as well as the co-founder and creative director of the branding firm Brand Team SixGraham Weston is the internationally renowned co-founder and chairman of Rackspace, the worlds #1 cloud computing and managed hosting companyLocally, this book teaches you how to become an entrepreneur or to inspire an entrepreneurial mindset to boost any stage business. Globally, this book is about how this nation can launch thousands more entrepreneurs for the future.